Our Expertise in Sales & Marketing

Customer perception of what constitutes an excellent home buying choice goes far beyond what is physically delivered. Our Guardian American in house sales teams are proficient in all aspects of the construction process, community relations and familiarity with local schools and services, home owner association budgets, mortgage and title process, community development district maintenance, options, extras and custom requests. Our sales team remains with our buyer from the first time walking through the model home door, through the mortgage approval process and after closing, to assist with any customer service concerns. Guardian American sales executives are committed to provide the highest level of service to ensure that our customers fully enjoy the experience of purchasing a Guardian American built home.

Marketing

A significant portion of the marketing effort must be envisioned during the product development phase. The Guardian American Team is very much involved in the creative design process. We approach each market in a unique way to promote a sense of freshness and differentiation. Our efforts include, but are not limited to, assisting our architects and engineers in choosing the right floor plans and elevations, establishing the highest construction standards economically available, offering the widest range of options and extras, and working with our interior designers and landscape architects to perfect that special and unique ‘wow’ look. Our goal is to provide our customers with the most affordable, highest quality home and community along with the best buying experience possible